Scott Michael Shrake
EDITOR, 1998 to Present
EDITOR, 1998 to Present
STORY OF THAT, with selected clients
I make sure the words are perfect. A lot of people throw around the phrase "attention to detail" but I am on a whole other level with that.
Since 2007, as Senior Copy Editor at two successive mid-sized (150-250 employees) advertising/marketing agencies, I have been solely responsible for quality assurance of all editorial content for all clients as well as the agencies themselves.
This means digital content including email blasts, websites, blog posts, social media messaging, banner ads, and more; print materials including direct mail, newsletters, brochures, print advertisements, annual reports custom publishing (books and magazines), and more; and even miscellaneous items such as "swag" and billboards. Manage copy integrity from copy deck stage to printer proof, enforcing standard of absolute perfection on style, voice, correctness.
AARP, AbbVie, Audi of America, Bayer, BlackRock, BMO Harris, Dell, Johnson & Johnson, Microsoft, Novo Nordisk, Pfizer, Procter & Gamble, Time-Warner Cable.
Balanced speed and accuracy so QA is maximally efficient in all stages of production
Specialized in high-stakes assignments (including new-business pitches) and tight deadlines
Helped guarantee clients’ brand integrity, ensure voice consistency in all channels (digital/print)
Applied editorial style guides provided by clients or developed and applied new ones
Played an integral part in many ADDY Award-winning projects including Sous-Vide Magazine, SIFT Magazine... [GET FROM DAN B.] but only time I attended the ceremony was to perform as the emcee/host at the 2013 DC ADDYs.
Clients (divided by industry) I have been or currently am responsible for (linked names indicate I worked on the copy for the website you are clicking on):
AUTOMOTIVE: Virginia Tire & Auto, Volkswagen of America (After Sales)
BANKING & UTILITIES: EagleBank, WGL Holdings
INSTITUTIONS & ASSOCIATIONS: Ashley Rehabilitation Services, Consumer Technology Association/Consumer Electronics Show, National Coalition for Cancer Survivorship, National Entertainment Collectibles Association, Newseum, State of Maryland Marketing Partnership, World Presidents Organization
ENTERTAINMENT & SPORTS: Disney, Penn State Football, RelEvent Sports, Texas Christian University (TCU) Football, Washington Redskins
FOOD & BEVERAGE: Bethesda Bagels, California Tortilla, Clyde's Restaurant Group, Cuisine Solutions, Jars by Dani, King Arthur Flour, Lidl, Monumental Markets, Potomac Pizza, Ridgewells Catering, Syracuse Sausage
HIGHER EDUCATION: Universities at Shady Grove, University of Maryland University College
HOSPITALITY: Hilton Hotels & Resorts (Canopy by Hilton, Curio Collection, DoubleTree, Hilton Honors, Tapestry Collection)
PUBLISHING & BUSINESS SERVICES: Aquilent, Gannett, Salesforce
REAL ESTATE: Bozzuto Group, Cordish Companies, Federal Realty Investment Trust, Fetner Properties, Foulger-Pratt, Hoffman Madison, The JBG Companies, Jonathan Rose Companies, KVS Title, Lauderdale Marine Center, Lincoln Property Company, Monument Realty, NVR, Phoenix Renovation Corp. (SageWater), Southern Management Corporation, Sunrise Senior Living
Responsible for editing all new-business acquisition pitches and RFP responses for the agency.
Responsible for editing all internal-external agency-oriented communications such as the company website, the yearly Culture Book, email newsletters (internal and client-facing), public-facing blog, important correspondence, stationery and business cards, etc.
AARP Abbott Laboratories American PortfoliosAudi of AmericaBayerBiogen IdecBlackRockBMO HarrisCatering Company of WashingtonComedy Central DellDetroit Symphony OrchestraDiscovery CommunicationsGlaxoSmithKlineJohns Hopkins UniversityJohnson & JohnsonMedImmuneMicrosoftNorth American Publishing CompanyNovo NordiskPfizerPhiladelphia Newspapers Inc.Procter & GambleSamsungSunovionTime-Warner CableTransitions OpticalVanguardUAWUniversity of MichiganWindstreamWorld Council of Credit Unions
STORY LEAGUE: [enumerate all you did]
Created website, FB page, twitter profile, IG, SoundCloud, iTunes, e-newsletter (created monthly content and maintained the list, which reached over 1,000 subscribers)
Auditioned, booked, coached, paid performers.
Gave media interviews to OXY, WaPo, etc. (incl. links/art)
Concepted all shows (e.g. Shocking Confessions, SL Sings, distinctive contests with judges' table and photographing audience...)
CHRONOLOGICAL/GEOGRAPHICAL LIST OF JOBS
Senior Copy Editor, May 2014 – Present. Hirshorn Zuckerman Design Group (HZ), New York, NY (Headquarters: Rockville, Md.)
Senior Copy Editor, May 2007 – April 2014. Wunderman DC (formerly RTC Relationship Marketing), Washington, D.C.
Manager – Marketing Copy, September 2006 – April 2007. Discovery Education, Silver Spring, Md.
Supervised all copy for online and print marketing collateral for the in-school education division of
Discovery Communications, Inc. (DCI).
§ Wrote copy for brochures, direct mail, print advertisements, e-mails to customers, Web sites
§ Edited/proofread other departments’ copy, e.g. public relations and corporate communications
§ Compiled and published in-house style guidelines for copy standards and conventions
§ Participated in creative, strategic, tactical review processes with external graphic design firm
Copy Editor, March 2003 – September 2006. Borders Group, Inc., Ann Arbor, Mich.
Responsible for editorial quality of all marketing copy for international retailer of books, music, and movies. Wrote/rewrote copy as needed. HTML-coded, posted content to BordersStores.com. Edited:
§ All in-store marketing publications and signage for Borders, Borders Express, Waldenbooks
§ E-mail blasts and newsletters sent to millions of opt-in customers
§ Direct mail, flyers, brochures; print advertisements in national and regional publications
Senior Editor, July 1999 – April 2001. North American Publishing Company, Philadelphia, Pa.
Promoted from Associate Editor. Editor/writer for direct marketing industry trade magazines. Coordinated outside contributors, copyedited and proofread publications, wrote articles of all length. Developed house editorial style, posted content to company Web sites.
Writer/Editor, July 1998 – July 1999. Hollister Publication Services (now Hollister Creative), Haverford, Pa.
Wrote and edited copy for advertorial supplements to Philadelphia Newspapers Inc. to conform with its style book. Assistant editor for Eastern Technology Council; edited news from 700 member companies, wrote other content.
WRITER, 1997 to Present
UPenn Almanac, City Paper, HuffPost, wrote stories to perform... For fun, put journalism camp 1984 stuff. It's now called CONTENT CREATOR.
PERFORMER, 1970 to PRESENT
MI State Fair, Greenfield Village, incl. acting class in Berlin, list ridix places you've performed since 2009. LInk to HOsting page on here? Link to Performer page on here
PRODUCER, 2010 to PRESENT
Live stage shows, social events (HHs etc./mixers) podcast, social media. Link to Producer page on here.
Discovery Communications, Silver Spring, Md. Copy Editor for in-house company creative agency.
Exit10 Advertising, Baltimore, Md. Copy Editor. Clients: Johns Hopkins Univ., American Portfolios, CSX.
Comedy Central, New York, N.Y. Copy Editor: online episode blurbs (South Park).
The Huffington Post, New York, NY. Blogger: politics, comedy, personal essays.
University of Michigan Medical School, Ann Arbor, Mich. Writer/Copy Editor: newsletters, magazines, books.
Wharton Magazine, University of Pennsylvania, Philadelphia, Pa. Contributing Writer: features and profiles.
Friends Journal, Religious Society of Friends (Quakers), Philadelphia, Pa. Web Editor.
Detroit Symphony Orchestra, Detroit, Mich. Copy Writer: brochure for development department.
Philadelphia City Paper, Philadelphia, Pa. Contributing Writer: book reviews, features.
TLA Entertainment Group, Philadelphia, Pa. Contributing Writer: film reviews.
Master of Arts, German Literature. University of Pennsylvania, Philadelphia, Pa.
§ Dean’s Award for Distinguished Teaching by a Graduate Student
§ Erich Friedmann Prize for Excellence in German Studies
Bachelor of Arts, Political Science. Michigan State University, East Lansing, Mich.
§ Junior Year Abroad. Albert-Ludwigs-Universität, Freiburg-im-Breisgau, Germany.
§ Internship with United States Information Agency, Washington, D.C.
MS Office, Adobe Acrobat 9 Pro, basic HTML, WordPress, Associated Press Stylebook, Chicago Manual of Style, substantive editing, copy editing, proofreading, fact checking, copywriting, researching, reporting, interviewing, teaching, direct marketing, public relations, social media (Facebook Pages, Instagram, Twitter, LinkedIn), YouTube
Washington Literacy Center, Washington, D.C.; Borders Group Foundation, Ann Arbor, Mich.; Oakland Literacy Council, Pontiac, Mich.; Salvation Army, Detroit, Mich.; MANNA, Philadelphia, Pa.