Shrake

New York City

Meet Your Funny People: Pablo Picon

You write speeches for a living. What does that have in common with storytelling?

It has a lot in common, and I would love to put stories in all the speeches and presentations that I write. But I always have to think about my client, the person that is going to read the speech, and some of them don’t feel comfortable with stories. In those cases I prefer not to use storytelling. My objective is always to make them look good, and I learned that for that to happen it has to feel natural. First I analyze them and try to improve on their natural talents. Then, with more experience, we include storytelling.

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